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JOVIAL, INSPIRE THE BEAUTY OF TOMORROW
 
Established in 2000, JOVIAL Professional is a leader in the Chinese professional hair care industry, listed in both Paris and New-York stock exchange markets (NYSE-Euronext). 
 
With more than 10 years of intensive R&D, JOVIAL started to cooperate with ParisTech, the renowned French Institute that won 10 Nobel Prizes for revolutionary products development. Always following its passion for beauty, JOVIAL Professional combines the most innovative international technologies to the latest Asian fashion and beauty trends, to offer premium professional hair care and boost the personal charisma of each client, for a unique experience.
 
JOVIAL Professional premium services cover coloration, permanent and care segments.
 
 

NEOSHINE is a professional hair care brand that combines technology to beauty, always working hard on maximizing women's beauty.

 

Inspired by top hairstylists and innovative technology, NEOSHINE has collaborated with the French Paris-Tech Institute and East-China University of Science and Technology to provide high efficient, safe and pleasant products.

 

In 2010, NEOSHINE became the official sponsor of ELLE Awards. 

In 2012, the chinese famous star Zhou Xun became the celebrity endorsement of NEOSHINE.

 

In the near future, NEOSHINE will surely bring us the professional and wonderful experience far beyond your expectation.

 

 

 

 

CHEAM is a professional hair care brand that was born from the merging of CHEAM and LAVOIR, the former two oldest brands of SCHOBRUNN Fine Chemicals Ltd.
 
With the launch of the first straigthening cream in 1993 and more than 50 color shades delivered to the market in 1997, CHEAM has been a pioneer in the industry and is considered as a key success factor in the development of SCHOBRUNN as the Chinese leading professional hair care supplier.
 
CHEAM delivers professional permanent, coloration and care products to entry level salons all over China.
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